Sunday, April 17, 2016

Death of a Video Store Salesman

Willy Loman's last VHS lament. The poignant piece on the connections between community and its video store, and the human ties that bound in VHS rentals as the last of the dying industry closed:

"That was flattering and sad, and ultimately all we could do was agree: Yeah, we wouldn't be there. There were tears and gifts and genuine concern (not unfounded) about what my coworkers and I would do to survive, a phenomenon both touching and illustrative of how identified we were with the role we played in their lives. A great video store is built on relationships, in some cases relationships that had gone on for years. Our customers were losing the people who'd helped shape their movie taste, who'd steered them toward things we knew they'd like and away from things they didn't know they'd hate. We were losing the people that we, in our small way, had been able to help. We were all grieving the loss.

Over the years, we'd come to know our customers' tastes, their pet peeves, and their soft spots. Our experience and movie expertise helped us make informed, intuitive leaps to find and fulfill entertainment needs they didn't even always know they had. I've had parents hug me for introducing their kids to Miyazaki and The Iron Giant. Nice old ladies have baked me cookies for starting them off on The Wire. "

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