How the Super Bowl would be covered if it took place over there:
But the spectacle of the Super Bowl—which can consume more electricity on its own than some small countries—involves more than just football. The nation’s largest corporations use the event to showcase their latest products in elaborately produced advertisements that some fans find as entertaining as the game itself. (American businesses, in defiance of normal economic logic, consider it worthwhile to spend $4 million on just 30 seconds of airtime during the event.) America’s premier recording artists are brought out to perform at the game’s midpoint. Millions of chickens are slaughtered to obtain only their wings—the traditional American delicacy consumed by fans at home.
Foreign human rights NGOs have often found it difficult to reconcile their respect and appreciation for America’s rich cultural heritage with their shock at the violence, excess, and wastefulness of this event. But however problematic the international community may find the game, it is a rare unifying tradition that binds most segments of a society increasingly divided by class, culture, and geography.