Monday, June 17, 2013

On Soft Power

"Countries too eager to embrace soft power can come off like the stereotypical Don Juan, whose powers of attraction eventually taught women to be wary. Others, overconfident in their positive qualities, choose the wrong aspect to emphasize and end up the butt of jokes. In the context of soft power, this mockery is leveled against countries whose public diplomacy degenerates into propaganda."
-Prof Nick Cull, "Why Project Soft Power is Difficult"

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