Saturday, June 08, 2013

Live Free and Experience

Usually I find place branding to be inane.  Cute indistinguishable logos slapped onto phrases that could apply anywhere.  Or sometimes worse, like the Invest in Eastern Poland campaign ("What will you say when your child asks: why you didn't invest in Eastern Poland?")

But I have some rare praise for Visit New Hampshire.  "Live Free and Experience." With pictures of the rugged Granite State. A slogan that actually has some relevance to the product pitched, combined with relevant pictures to make it tangible.  Well done, New Hampshire!

No comments: