One of my most enduring, endearing memories of this last trip was chatting with Jacqueline- the manager of the Walk On The Beach Hostel about Central Asia. “Weren't you scared,” she asked, No, and I tried to explain that Tashkent was safer than Rio. Yes, more repressive but less crime. Less danger in my book. I tried to explain that Brazil was far more dangerous than the ‘Stans, but she couldn’t comprehend. We fear what we don’t know. The job of public diplomacy is to shine a light in the dark places so that we can know we don’t need to fear.