Thursday, May 31, 2012

Romania as a leading soft power state?

Apparently, Ernst and Young has released a Soft Power survey.index which ranks Romania as #15.  While I like Romania, and found it to be a fascinating place with wonderful hospitality and great food, THERE IS NO WAY it is the slightest bit that influential in global affairs or carries that much soft power.  What a joke!

Sorry Romania, but no way.  You do scant little public diplomacy, cultural diplomacy or nationbranding.  I couldn't name a cause you are involved in, or anything that would be cause for Romanian soft power, save perhaps Dracula.  So I went to find the survey.  Turns out Romania is ranked #15 as an emerging market soft power in the survey.  Dracula is in the details...

Sorry Romania and E&Y but soft power is more ephemeral than quantifiable.  I question the survey itself and any particular relevance it has.  

2 comments:

Madhur said...

Agree with you Paul! Not only is the survey bizarre but also uninformed and reflects a lack of understanding of the process of creation of soft power. Can't believe Ernst & Young let it pass!!

Madhur

Paul Rockower said...

Maybe E&Y wants to call on us next time they want to try some pd/nationbranding consulting....