Wednesday, May 16, 2012

Public Diplomacy vs. NationBranding

Guerrilla Diplomat Daryl Copeland has had some great blog entries for CPD on the difference between public diplomacy and nationbranding.  Such tidbits as:

-If public diplomacy is thought of as a nations’ book, then a nation’s brand is something like its cover, designed to appeal viscerally to the consumers of international policy by encouraging potential buyers to open the book (or visit the country, buy the product, or support the international policy objective).

-if branding is about selling dreams, public diplomacy is about sharing them.

Have a read of his ongoing blog series.  Thus far: I, II, III

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