As I have long contended, Borat was actually great for Kazakhstan, and its Foreign Minister finally admitted as much:
Kazakhstan's foreign minister on Monday thanked "Borat," the Sacha Baron Cohen comedy that the Central Asian nation once banned for lampooning its people, for massively boosting its tourism.
"With the release of this film, the number of visas issued by Kazakhstan grew tenfold," local news agencies quoted Foreign Minister Yerzhan Kazykhanov as telling a session of parliament.
"I am grateful to 'Borat' for helping attract tourists to Kazakhstan," the foreign minister said.Exactly what the Bernays-Barnum School of PD holds to be true, that (almost) all attention is good attention when it comes to nationbranding. More than anyone else, Borat put Kazakhstan on the map. Kyrgyzstan and Tajikistan can only dream of such wonderful, free public diplomacy.