Saturday, October 08, 2011

The cult of persuasion and self

"And the conclusion was this:  is that people, whether they were joining a cult or a brand, they do so for exactly the same reasons.  They need to belong and they want to make meaning.  We need to figure out what the world is all about, and we need the company of others. It is simply that."
-Douglas Atkin, Merkley and Partners Advertising

Teşekkür Ederim to Efe for sending this fascinating PBS documentary "The Persuaders" about PR, neuroscience and the emotional, irrational sell.

He was also kind enough to send me the Century of Self, about Bernays, Freud, psychoanalysis and PR.  I had posted clips on Bernays earlier, this is the full documentary:


The first part deals with Bernays and his role in creating PR in the 1920s.  Around 1hr 30 is a bit about his role in the coup in Guatemala in 1954.  Gotta just love his notions of "the engineering of consent."

Interestingly, I went back to Yom Kippur last year and found a similar conversation taking place on my blog "Yom Kippur, Materialism and Envy."

PS: And a tremendous PS it is.  On the YouTube channel where I was watching the Century of Self video, there was a promoted  video from BP on how wonderful it is to vacation in the Gulf.  F'ing perverse.

PPS: A great op-ed in WaPo on the religion of Apple and the cult of Jobs

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