Indian companies have been setting up call-centers outside of India, many in the Philippines. I saw this firsthand when I was in Cebu, as I noticed Indians visiting and working at the IT parks. The big question is: will Indian public and cultural diplomacy to the Philippines follow? The karoke-crazy melodic Filipino society would be a grand match for Bollywood. The Filipino-Indian relationship could be an important one in the coming century, and the Philippines should be a prime target for India's Look East Policy. Perhaps Bollywood can be the bridge.