"But all our business fortunes are based as much as yours on superstition. What is superstition but misdirected reverence? Your clients overvalue milk. Our clients overvalue transistors, automobiles, fashionable clothes, travel. This is the key to business. Unearth what is overvalued, amass it, and sell it at inflated prices. Your forefathers were the first of the modern businessmen. They grasped the principles of trade."
-Jim Crace, "Talking Skull" in Continent
Sorry Abba, all I ever grasped was history; all I learned to value were ideas. I'm working on selling ideas, but it takes a while to make that which is weightless turn into something that is tangible.